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About Bloomex

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Bloomex is proud to be one of the largest florists in Australia since launching in 2011. 

Australia's Official Florist 

Bloomex had its beginnings in a small local flower shop. After developing a traditional retail flower business, in 2005 the owner decided to try something new by expanding into online sales with an innovative business model and a more efficient way to sell flowers. Bloomex was born along with its motto of "Fresh, Fast and Fair." The company goal: to provide Australian customers with superior quality gifts at much lower prices.

How Does Bloomex Do It?

It's a formula that worked, and still does. Firstly, the company buys products directly from growers and suppliers. This arrangement eliminates the wholesalers (middlemen) from the equation which greatly decreases costs and provides a much fresher product for you, the customer. 

The next step was to market, sell and prepare the products through Bloomex's own production facilities located in major Australian cities. Customers can order flowers and gifts online, on the phone, or through live chat with the Bloomex team of dedicated customer service staff. This ensures a more efficient and professional experience for every order. Having its own production facilities to carefully prepare and send your order means Bloomex can provide a better product and on time delivery, to more locations coast to coast. 

Company Growth

We are pleased to see that customers are happy with the significant savings and the fresh, quality products. Bloomex has grown year after year. Product offerings were expanded as well, with gourmet gift hampers, luxury fruit baskets, delicious gourmet foods, balloons and other unique gift items being added for customers. 

Bloomex opened a U.S. location in Miami, Florida. It began selling wedding flowers directly to customers under the Bunches Direct brand. Bloomex also operates in Canada, where it is the number one floral brand by number of customers served and orders delivered.

Today, Bloomex is proud to be Australia's "Official Florist" and to serve Australians virtually coast to coast as the largest and most successful florist in the nation. In 2012, Bloomex Group saw its millionth customer successfully served. 

Giving Back

Bloomex is proud to support our local communities as well as national non-profit and sporting agencies, including Sliding Sports Australia, Ice Skating Australia and Starlight Children's Foundation. 

 Say It with Flowers! 

We look forward to serving you again soon! 


 

 
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